In this free session, GBEA head of content Jonathan Davies will sit down with founder of Influencer, Ben Jeffries and influencer marketing manager of Shreddy, Laurr Lethbridge-Hall.
Ben and Laurr will share their insights on the benefits of working with influencers, how the Covid-19 pandemic has changed the industry, and how SMEs can harness the power of influencers.
Ben will also discuss how data and tech is used in influencer marketing campaigns and the positive impact they can have. He will also discuss how brands can successfully work with creators on social media platforms.
Laurr will share her expertise on influencer strategy and activity, with particular focus on creating a community and long-term relationships. She’ll also look at how important product collaborations and creative freedom are in boosting brand exposure.