Building an engaged audience with TikTok

A talk by Lauren Crane, Jonathan Davies and Ally Francis
Astrid & Miyu, Great British Entrepreneur Awards and Snag Tights

Register to watch this content

By submitting your email you agree to the Terms of Service and Privacy Statement
Watch this content now

Categories covered by this talk

About this talk

In this session, GBEA head of content, Jonathan Davies, speaks with Lauren Crane, Senior Digital Marketing Manager of Astrid & Miyu, and Ally Francis, Social Media Manager at Snag Tights.

You may be forgiven for thinking TikTok is just a place for kids to do viral dances. In recent years, a growing number of businesses have started utilising the platform as a relatively untapped marketing channel.

Lauren and Ally will discuss how TikTok can enhance engagement with existing customers and attract a new audience.

Dubbed the social platform where brands ‘show their real side’, Lauren and Ally will explain how Astrid & Miyu and Snag Tights have utilised TikTok to build a new customer base with creativity and authenticity.

Proudly supported by

Want to sponsor? Contact us to find out more.