JP Then is a Co-Founder of Crosstown, an omni-channel brand established in 2014, specialising in handmade doughnuts, cookies and ice cream. Crosstown has multiple locations throughout London and can also be found in Harrods and Wholefoods. JP is also the Founder of Slerp a technology business for the hospitality sector enabling brands to sell direct to customers via their website and manage their orders. Slerp launched to market at the end of 2019 after three years of building the platform and utilising his knowledge within the sector and using Crosstown as a test-bed. In 2019 JP was named by Bumble as one of the top 50 people shaping London. He was born in Edinburgh, Scotland, grew up in Brisbane, Australia and has lived in London for the past 11 years.