As Director of Client at Mention Me, Abi manages the client and onboarding teams while implementing the business’s commercial strategy. Prior to taking on this role, she led the client success team, overseeing a portfolio of more than 450+ clients.
Now a recognised expert in referral marketing, Abi’s career originally focussed on data-driven personalisation. She started out at Qubit, where she delivered optimised customer experiences for major online brands including John Lewis, the Arcadia Group and Farfetch. She also spent time in Los Angeles, growing Qubit’s customer team and driving results for businesses on America’s West Coast.